survey - The Deeping

Consumer Preference Segments for Plant-Based Foods: The Role of Product Category

Oct 12, 2022

A survey of willingness to consume (WTC) 5 types of plant-based (PB) food was conducted in USA, Australia, Singapore and India (n = 2494). In addition to WTC, emotional, conceptual and situational use characterizations were obtained. Results showed a number of distinct clusters of consumers with different patterns of WTC for PB foods

Talend Survey Finds Executives Don’t Trust Or Understand Data

Jul 9, 2021

Despite being recognized as one of the most valuable assets in an organization, corporate data remains one of the least measured or understood. While decision makers have more access to data than ever before, there’s little way to make sense of it. New research delves into the difference between executives who are data-driven,

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Consumer Preference Segments for Plant-Based Foods: The Role of Product Category

Talend Survey Finds Executives Don’t Trust Or Understand Data