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Fandom usually means tracking your favorite team for years − so why are the Olympics so good at making us root for sports and athletes we tune out most of the time?

ph. A fan cheers for U.S. tennis players in the men’s doubles gold medal match during the 2012 Summer Olympics in London. AP Photo/Victor R. Caivano Noah Cohan, Washington University in St. Louis Every four years, millions of Americans join billions of their fellow humans across the globe to celebrate the astonishing athletic

AI to Create More Effective and Efficient Sports Performance

The integration of artificial intelligence (AI) in various sectors has brought about transformative changes, and the world of sports is no exception. AI has the potential to revolutionise sports performance, helping athletes and teams achieve greater efficiency, effectiveness, and competitiveness. This article explores the ways in which AI can be utilised to enhance

How Live Streaming Has Changed Sports Fandom

Sports have been among the most popular television shows for decades across the globe, and that is still relevant for 2021. Whether it’s football, soccer, basketball or cricket, fans will happily pay a monthly subscription for digital television to watch their favourite sport or team. With the rapid changes in technology over recent