Smart tourism is a concept that aims to use digital technologies and data analytics to create personalised and sustainable experiences for tourists. One way is to use data-driven nudging, a technique that leverages the Internet of Behaviours (IoB) to influence tourists’ decisions and actions in a subtle and non-coercive way. The IoB is a
In today’s digital world, cybersecurity threats are on the rise, and both individuals and businesses need to take necessary steps to protect themselves online. Read on to learn more about how to stay safe from cyberattacks. Introduction: With the rise of technology, the world is more connected than ever before. However, this connectivity
“Siamo in una fase di profonda trasformazione”: quante volte si è sentita una frase così, associata alle più svariate fattispecie? Anche coloro che si occupano di marketing, analizzando i prodotti, i target e i mercati, convivono (e da molto tempo) con osservazioni di questo tipo; loro stessi prendono atto di determinati fatti in