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Tour of beauty: Data-driven nudging and smart tourism

Jul 14, 2023

Smart tourism is a concept that aims to use digital technologies and data analytics to create personalised and sustainable experiences for tourists. One way is to use data-driven nudging, a technique that leverages the Internet of Behaviours (IoB) to influence tourists’ decisions and actions in a subtle and non-coercive way. The IoB is a

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Talend Survey Finds Executives Don’t Trust Or Understand Data

Jul 9, 2021

Despite being recognized as one of the most valuable assets in an organization, corporate data remains one of the least measured or understood. While decision makers have more access to data than ever before, there’s little way to make sense of it. New research delves into the difference between executives who are data-driven,

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