After the dust settled, Apple accepted the ad didn’t land as it hoped. Apple Kim Watts, University of Bath There is a fine line between creativity and self-destruction. Apple’s new crush advert, which shows items linked to creative pursuits being pulverised to make way for the new iPad Pro, tried to find that
The US largely dominates the technology landscape. Sergei Elagin/Shutterstock Renaud Foucart, Lancaster University Europe invests a lot in research, and publishes and patents many ideas. But it fails to compete with the US and China when it comes to translating its innovation effort into large, global technology firms. The seven largest US tech
In the US state of Maryland, employees at an Apple Store have voted to form a union. At the Towson store, 65 of the 110 employees voted in favour of the union. For years, Apple blocked the efforts of its employees. Now the company’s first union is being established – despite attempts at
Apple has been hit with a $1.4 billion lawsuit by a Chinese artificial intelligence company that alleges Apple violated a patent it owns for a virtual assistant similar to Siri, according to a paywalled Wall Street Journal report. Shanghai Zhizhen Network Technology Co. said in a statement on Monday it was suing Apple
Making a down payment on its housing pledge, Apple announced Monday it has committed to affordable housing projects this year across California, including immediate assistance for struggling Bay Area tenants and four, new low-income projects across the region. The short-term aid and construction projects mark the first installment of the tech giant’s $2.5 billion
For now, the ruling is a major blow to E.U. antitrust regulators’ efforts to police individual countries that lure companies to their territories with low tax rates. E.U. antitrust chief Margrethe Vestager has built an international reputation for her aggressive moves against the business practices of tech giants, many of which have set