shutterstock. metamorworks/Shutterstock Yusuf Oc, City St George’s, University of London and Janina Steinmetz, City St George’s, University of London The decision to start advertising on WhatsApp marks a major shift for a private messaging service that has long positioned itself as being different from other social media platforms. Back when Meta (then known
After the dust settled, Apple accepted the ad didn’t land as it hoped. Apple Kim Watts, University of Bath There is a fine line between creativity and self-destruction. Apple’s new crush advert, which shows items linked to creative pursuits being pulverised to make way for the new iPad Pro, tried to find that
Philip Hancock, University of Essex Christmas ad campaigns have become headline-worthy moments in the British national calendar, hailed by pundits and awaited by an eager public. The fact that they are now teased, like big-screen cinema releases, is proof enough that, in calendar terms, the major-retailer Christmas ad is a seasonal event in
Google, Facebook, TikTok and Instagram: All major Internet platforms with more than 45 million monthly users are now subject to stricter rules in Europe. For example, they must label advertising more clearly and disclose who is paying for it. Advertising aimed at children is thus banned altogether. Sensitive data such as origin, political
Ad agencies developed distinct ads for the U.S. military to reach different demographics over the years. SDI Productions via Getty Images Jeremiah Favara, Gonzaga University In his forthcoming book, “Tactical Inclusion: Difference and Vulnerability in U.S. Military Advertising,” Jeremiah Favara, a communication scholar at Gonzaga University, examines military recruitment ads published in three
by Ariana Tobin and Ava Kofman ProPublica is a Pulitzer Prize-winning investigative newsroom. Sign up for The Big Story newsletter to receive stories like this one in your inbox. Series: Machine Bias Investigating Algorithmic Injustice In a settlement announced by the Department of Justice on Tuesday, Meta Platforms — formerly known as Facebook —
Starbucks and Beam Suntory both announced Sunday that they will be halting advertising on social media. The two companies are the latest to announce a freeze on advertising as a result of social media platforms’ failure to limit hate speech and misinformation. “We stand up for what’s right, and we stand with all
People wear protective face masks outside Starbucks in midtown as the city moves into Phase 2 of re-opening following restrictions imposed to curb the coronavirus pandemic on June 23, 2020 in New York City. Starbucks is the latest company to say it will pause advertising on “all social media platforms” and promises to